ITC Acquires Smart Harbor
ITC acquires Smart Harbor, a provider of digital technology solutions to insurance agents. Smart Harbor works with more than 1,000 independent insurance agencies by bringing them technical expertise and industry knowledge to help them grow their businesses and retain clients through websites, smart forms, SEO, and data analytics capabilities.
Carrollton, Texas – Wednesday, August 14, 2019
– Insurance Technologies Corporation (ITC), a provider of websites, marketing, comparative rating and management software and services, announced today it has acquired Smart Harbor, a provider of digital technology solutions to insurance agents. Smart Harbor is owned by The Shipyard, a Columbus, Ohio-based digital marketing agency.
Smart Harbor works with more than 1,000 independent insurance agencies by bringing them technical expertise and industry knowledge to help them grow their businesses and retain clients through websites, smart forms, SEO, and data analytics capabilities.
“Smart Harbor and ITC help more than 25% of independent insurance agencies in the United States with their online presence,” said Laird Rixford, CEO of ITC. “This acquisition will help us expand our service offerings to our clients and continue our leadership in insurance agency marketing solutions.”
Through this acquisition Smart Harbor clients will get access to ITC’s broad array of marketing products and services. Plus, ITC’s clients will benefit from Smart Harbor’s expertise in providing strategic marketing decisions for agencies.
“ITC is a great culture match for Smart Harbor because of their mutual commitment to and passion for helping insurance agents improve their online presence to grow their business,” said Rick Milenthal, CEO of The Shipyard. “Together, ITC and Smart Harbor will be a powerhouse in the industry with their combined knowledge and experience.”
The sale does not include any of the other marketing services operations of The Shipyard.
About Smart Harbor
Smart Harbor is a leader in providing digital marketing tools to fuel growth for insurance agencies throughout North America. Based in Columbus, Ohio, Smart Harbor was founded as a separate operating unit of The Shipyard, a marketing consultancy and the world’s first “marketing engineering” agency.
Insurance Technologies Corporation (ITC), founded in 1983, provides websites, agency marketing, comparative rating, and management software and services to the insurance industry, including independent agents and insurance carriers. Headquartered in Carrollton, Texas, ITC helps its clients across the United States grow their businesses and become more efficient through the philosophy of providing quality software and services. Currently, ITC serves more than 200 insurance companies and more than 6,000 agencies. For more information, visit us online at GetITC.com.