Marketing Blog

Create a Compelling Subject Line in 4 Steps
January 9, 2017
The number one question I get asked is, “What should I write for my subject line?” The answer is more complex than you think. The subject line is the primary reason your emails get opened or deleted. Read More
Blogging: Step by Step
January 6, 2017
As an SEO coordinator, I am constantly encouraging agents to blog. This is one of the most important aspects of online marketing.  But why is this? Read More
How Storytelling Can Improve Your Insurance Website
January 4, 2017
If you want to your agency website to compete online, you’ll need relevant content on it. This is a statement we make repeatedly at ITC. Consumers expect relevant content as they shop online, be it your website or Amazon. Read More
10 Content Ideas for January
December 28, 2016
There’s a chill in the air. But, there is also a feeling of new beginnings and fresh starts. Whether you have personal goals or agency resolutions this January, make it happen! Read More
Top 10 Agency Marketing Blog Posts in 2016
December 21, 2016
December is about more than crowded malls or packed schedules. It’s also a time to reflect on the past year while we get ready for the new one. Read More
SEO Must-Haves and Nice-to-Haves for Insurance Agents
December 19, 2016
The world of search engine optimization (SEO) is a big and confusing place. The landscape changes fast and often. If you don’t keep up, it’s easy to get left behind as a new update dominates the search engines. Read More
Masters of Marketing - Signed, Sealed, Delivered: Get Your Emails Into Inboxes
December 15, 2016
In the December 2016 edition of Masters of Marketing, AgencyBuzz Coordinator Heather Galloway discussed the topic of email deliverability. Read More
Top Trends for Insurance Website Design in 2017
December 14, 2016
2017 is almost here, and with it comes new design trends.  In 2016, parallax effects and flat design was everywhere. Material design even found a place among the hearts of many.  Read More
How to Impress & Engage Your Clients Over the Holidays
December 12, 2016
Think back to last holiday season. You likely don’t think about emails from different brands, or even the one your agency sent out.  But, what if I told you that could change? Read More
Keeping the Magic Alive: 4 Ways to Keep Your Website Fresh
December 7, 2016
“Are we done, now?” A customer asked me that question the other day after I took their website live. It seems innocuous enough.  I’m sure they just meant their time with me, but it made me think. Read More
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