Marketing Blog


The Bare Necessities: Your Homepage Checklist

There are only seconds to capture a visitor on your insurance website. 

In this month’s edition of Masters of Marketing, I will be discussing this vital first look. Don’t let online consumers deem your agency website unhelpful and leave as fast as they arrive. 

I’ll go over the key areas that need to be addressed within the first 15 seconds of looking at a website, such as:

1. Colors and photos
2. Logo and branding
3. Calls to action
4. Mobile websites: Adaptive versus responsive

We will review each point in detail, so you can come away with confidence to make these types of decisions for your own agency website. These topics can make or break your website’s first impression to new visitors. 

Join me on Thursday, May 18th for The Bare Necessities: Your Homepage Checklist. Register now for this presentation

As always, there will be a Q&A section at the end of the presentation. I am looking forward to speaking with each of you!



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