Automatic Event Handling

An event triggers the drip process and starts the mailings in an automated insurance agency marketing workflow. For example, an event can be when a lead completes a quote request form on your insurance website or when you save a comparative quote.

In ITC's digital agency marketing system AgencyBuzz, you can schedule mailings to start for numerous events, including birthdays, holidays, anniversaries, when a contact is inserted into the database, or when a contact is inserted into a line of business.

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