ITC Blog

New Features and Marketing Your Website


 
New Features
Your Insurance Website Builder System continually receives new updates.  Below you will find a list of the latest updated features. 

Claim Console
Allow your customers the ability to submit a claim request directly from your website. These easy-to-build claim pages give you the ability to provide claim submission forms, company links, as well as a list of company claim numbers.
Click here to see how to setup your claim console >>

CAPTCHA Form Security
Receiving spam on your quote and customer services contact forms? If so, protect yourself by turning on this valuable new feature. With this feature, users will have to input a special code when they submit a request to your site, insuring they are human!
Click here to learn how to turn this feature on >>

Employee Profiles
You can now create customized biographies for each of your employees, giving your site that personal touch.

Employee Directory Sorting & Editing
Sort employees in the order that best suits your needs. Additionally, you can now update employees without having to delete and re-add.

Updated Forms
Ten additional forms have been added to the form library. These additional forms include quote and claim forms for many lines of businesses.

Marketing Your Website Offline
Your website is all but a small part of your overall Internet marketing strategy. Furthermore, search engine optimization and placement can only go so far in today's crowded marketplace.

Standing Out

Find a unique way to notify your prospects and customers that your website is a valuable resource available to them twenty-four hours a day.  Advertise the functionality of your website, not just the fact that you have one. 

Below you will find a few ideas to help you effectively market your website:

Printed Materials
Include your website address on all printed materials such as business cards, letterhead, and brochures.  Include a brief statement promoting the fact your website is available 24/7.

Example: For policy service any time, day or night, visit us on the web at…

Voicemail
State your website clearly in your outgoing voicemail. Inform customers and prospects calling your office outside of business hours that information about your agency as well as customer service options are available twenty-four hours a day via your website.

Yellow Pages Advertising
Maximize your yellow page presence by including your agency website along with phone numbers.  By including your website address, your yellow page ad opens your business up to possible business, even outside the hours you normally answer your phones.

Advertise for a Good Cause
Make a donation of school supplies to your local schools and have them imprinted with your agency web address.

Storefront Advertising
Prospects may drive by your office every day and may see the name of your agency and a phone number, why not your website as well?  Many prospects are more likely to remember a website name than a phone number.

By combining your offline and online marketing initiatives with your Insurance Website Builder website, your traffic will soar, right along with your business.




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