Insurance Website Builder Newsletter - October 2010

Your Website Report Card

This month we launched our Website Report Card. Each month, a personalized website report card will be delivered to your website administrator’s mailbox with practical and proven internet marketing tips to help your agency leverage the Internet. When implemented, these tips will improve your conversion rates and rankings with popular search engines such as Google, Yahoo, and Bing.

Action items, specific to your website, will be listed. In addition, each month's report card will include an Internet Marketing Tip. Detailed instructions are provided with each step.

Get Found Locally - for Free

There are many websites that provide a free local listing to businesses. These channels present an excellent way to get local search traffic to your website. Be sure to optimize your local listing to achieve the maximum benefit and obtain preferable rankings.

Category: Make sure to categorize your agency correctly. For instance, you can select up to 5 categories for Google Places. Use these categories to specify the line of business you write. For example: "Auto Insurance Agency" or "Home Insurance Agency".

Use Keywords in Agency Name: Including keywords in your agency’s name can improve your ranking when searches are looking for your services. For example: "XYZ Auto Insurance" or "XYZ Commercial Insurance". However, avoid using too many keywords in your agency name as that could hurt your ranking.

Reviews and Rankings: Encourage your customers to submit reviews on your profiles. Good reviews and ratings can play a significant role in rankings on local searches.

Complete Profile: Be sure to complete your profiles in their entirety. Before you begin, create a well-written description of your agency that includes your value propositions and keywords. Many profiles also allow you to upload a picture. Be sure your picture is consistent among all of the profiles.

Google Places - www.google.com/local/add/businessCenter
Yahoo Local - http://listings.local.yahoo.com/
Bing Local - https://ssl.bing.com/listings/ListingCenter.aspx
infoUSA - http://dbupdate.infousa.com/dbupdate/startupdate
Best of the Web Local - http://local.botw.org/helpcenter/jumpstartproduct.aspx
Superpages - http://www.supermedia.com/spportal/quickbpflow.do
Citysearch - https://selfenroll.citysearch.com
InsiderPages - http://www.insiderpages.com/advertiser/find_business
Localeze - http://webapp.localeze.com/extranet/createaccount.aspx
Yelp - https://biz.yelp.com/signup
Hotfrog - http://www.hotfrog.com/AddYourBusiness.aspx
Local.com - https://advertise.local.com/
Yellowpages - http://adsolutions.att.com/internet-solutions
Universal Business Listing - https://www.ubl.org/index.aspx

Advanced Internet Marketing Services

Our Advanced Internet Marketing Services solution is the most affordable, comprehensive, and most effective Search Engine Optimization (SEO) solution the insurance industry has to offer. Our program provides your agency with its very own SEO consultant that knows insurance industry SEO like no one else. Your dedicated consultant is accessible at anytime and will keep you informed on how your internet marketing initiative is progressing. Our solution provides the most effective organic SEO strategies for insurance agencies with the very best social network marketing (i.e. Facebook, Twitter, LinkedIn) integration.

• Over 41 hours of initial SEO and Social Network Marketing Set Up
• Premium ASEO Lead Generation Website design
• Professional Article Submissions
• Multiple Back link Building Strategies
• Social Network Marketing Integration account creation and Mgmt.
• Blog Building and Posting
• Business Listing High Page Rank (PR) Site Linking (allows for a “local” market focus)
• Dedicated ASEO and Social Networking Coordinator
• Complete analysis of keywords, competitors, and tags
• Comprehensive SEO Feedback Report
• 5 Customizable Landing Pages (including video integration client provides)
• Complete with Virtual Spokesperson Integration (VSP)
• Professional Content Writing (client will own content)
• Consumer Comparative Rater Integration (client provides 3rd party application)

What others are saying about our Advanced Internet Marketing Services:
“It was unbelievable how my site was listed on the first page of Google for the ‘fort worth insurance’ keyword during the first month of service. This ranking has allowed me to triple the number of quotes that the website has produced for my agency. In addition to our ranking, our SEO Coordinator has created and regularly updates our very own blog and social networking pages, including Facebook and Twitter. We would have never been able to achieve this level of online presence without ITC’s help.”
--Christine Mitchell, All About Insurance Agency, Inc.

Our current customers have enjoyed top placement on Google, Yahoo and Bing for most of their main keyword phrases. To join them, contact Mark Goldsberry today at 800-383-3482 Extension 160.