Insurance Website Builder Newsletter - December 2010

Base Your Marketing Efforts on Fact Rather than Guesswork

Advertising and marketing is undoubtedly the economic engine that drives the growth of your agency. Nevertheless, the most difficult problem faced by agencies remains the issue of how to quantify the success of their marketing efforts.

Insurance Website Builder is now offering Specialized Marketing Phone Numbers to help you assess the effectiveness of your advertising campaigns. This service allow you to monitor the efficiency of your marketing investments by tracking incoming phone calls based upon each marketing piece.

Why Measure?

First, measurement offers an indication of the effectiveness of your marketing communications and delivers the necessary information to determine whether or not you have achieved your goals when people choose to call.

Second, frequently analyzing marketing efforts can help you find strong or weak points in advertising campaigns, allowing you to intelligently modify your marketing programs for greater efficiency.

Third, measuring the success of an advertising campaign allows you to better identify which campaigns have been successful and which have not. This can save you money by giving you the power to cease spending on campaigns that do not result in sales.

Finally, measurement provides an opportunity to calculate the return on investment for your agency marketing expenditures.

How Call Tracking Works

Tracking your marketing efforts is a simple and efficient way to review marketing strategies and tactics. By assigning unique local or toll-free phone numbers to each of your advertising strategies, it is possible to find out exactly which advertisements are generating the best response. This allows you to not only see which ads are generating the most calls, but which strategies produce the best leads, highest revenue and most profit.

Insurance Website Builder's Specialized Marketing Phone Number package includes:

»    1 local phone number
»    200 minutes
»    A click to call button for your website
»    Monthly reporting features
»    Integrates with Google Analytic software.

When you know exactly how many inquiries are coming from each of your marketing strategies, whether it be online, email or even print — Specialized Marketing Phone Numbers allow you to make smart decisions about your marketing efforts.

How to Activate

Begin to see the value in your marketing today! For more information including how to activate this service, please contact a sales representative or your website coordinator at (800) 383-3482 and inquire about the Specialized Marketing Phone Numbers program.

Add a Virtual Spokesperson to your Website

A virtual spokesperson will engage your online visitors with a short video message from a real person when they arrive on your page.

We have recently added four new Virtual Spokesperson selections for you to choose from. Bring your website to life and increase your conversions by adding a live virtual spokesperson to your website. Once you have activated the service, changing the spokesperson is as easy as selecting a new one in your administration console.

Click any of the spokesperson icons below to view a live demo of our website and virtual spokesperson.



If you are not currently taking advantage of the virtual spokesperson tool, click on Virtual Website Spokesperson under the Site Features and Tool menu in your administration console to activate this service.