Budget
Your budget should include estimated costs for website hosting, lead generation services, search engine placement services, and pay-per-click campaigns. Going forward, consider placing even more funds towards your internet budget as online leads often come with a lower cost of acquisition versus traditional means of lead development.
Most agencies in median-size cities can properly utilize an online marketing budget of one to two hundred dollars per month. While these numbers sound daunting at first, it pales in comparison to the numbers most agencies spend on yellow page advertising alone.
Tasks
Creating a task list is critical to building a successful plan. Internet marketing tasks are often easy, ten to fifteen minute projects that you will do on a recurring basis. Possible tasks might include:
- Document and report referral sources within an agency management system
- Submit site URL to search engine and social networking sites
- Write an informative customer interest blog entry on your website
- Submit, review and update pay-per-click terms
- Request link sharing agreements with vendors and partners
- Update your website's content
- Design, write and send newsletters
- Develop mailing lists
- Update company signage, literature and e-mail signatures with company URL