TurboCharge Your Sales with AgencyBuzz

TurboCharge your Sales with AgencyBuzz
You have a potential customer on the phone and just provided a quote to them, now what? Do you just save the quote and then hope they buy from you soon? Or does your agency have a procedure in place to follow up with the prospect at some point in the near future? If so, is the follow up done by phone, direct mail, email, all of the above? How do you track which clients need a follow up and when? Do you only call or email the day after providing the quote or will your lead nurturing continue for months?

Many agents require their producers to conduct follow ups during their downtime, when new sales are slow, treating the process sort of as a time filler instead of as a consistent sales practice. With this sort of process in place, oftentimes prospects aren’t contacted in a timely manner and in many cases, by the time they are - they have purchased somewhere else. Or worse yet, they aren't contacted at all, leaving the prospect to feel like nothing more than just another request for a quote.

Even in agencies that are diligent about following through with prospects, many times the procedures in place are manual. Pulling reports, making phone calls, sending out emails and then marking each process as complete – it can be very time consuming and cumbersome. Then at some point, there are a handful (or maybe more) of prospects that have not closed. Do those lost sales get contacted at some point in the future?  Or marked off and filed away never to hear from your agency again?

Recognizing our agents were experiencing these challenges and lost opportunities, our developers went to work to create a product that would TurboCharge an agent’s follow up procedures by putting them on auto-pilot. In April of this year, we launched a state-of-the-art, cross-media marketing tool designed specifically for insurance agents - AgencyBuzz. Many of our TurboRater customers have already experienced the benefits of AgencyBuzz with increased sales and efficiency.
 

How does AgencyBuzz work?
Picture this – the prospect calls in for a quote. Your producer has the opportunity to introduce themselves and talk a bit about your agency, gather the prospect's information and then provide a fast and competitive quote from TurboRater. Then the moment your producer clicks on Save Quote, a personalized email is sent providing your agency's contact information, hours of operation, and most importantly, your value proposition – what makes your agency stand out from the rest.

The very next day, a second personalized follow up email is sent automatically to your prospective buyer from your producer.  Or maybe you would prefer to send them a text message instead, letting them know you are thinking about them and want to earn their business. At the same time, AgencyBuzz works as an internal task manager and sends your producer an email to remind them to follow up with the prospect by phone.

And for the handful of leads that you do not sell, an email can be automatically sent in six months, putting your agency's name in their inbox (or cell phone) just about the time they come up for their next renewal. Or for those prospects that only shop when it is time to renew their drivers license or vehicle registration, send an email or text message next year to let them know your prices have probably changed and to give you a call.

Whatever your market is, AgencyBuzz gives your agency complete control to implement a follow up process that is consistent, effective, efficient, and powerful. The best part, it fully integrates with TurboRater Web Edition so your producers do not have to rekey any data.  Quotes in TurboRater Web Edition can be set to automatically export to AgencyBuzz or you can choose to do it on a case by case basis by simply clicking the AgencyBuzz icon on your toolbar while you are in the quote.


How much does AgencyBuzz cost?
For our TurboRater Web Edition customers, AgencyBuzz can be added for a nominal fee of $30 a month. This pricing package gives you full access to designs and content specific to auto insurance with the ability to send up to 5000 emails a month. Per transaction fees apply to text messages.  Additional lines of coverage can be purchased  so you can also automate your agency's cross selling process.

The savings achieved through a more efficient workforce and the profits realized through a consistent marketing campaign will far exceed the cost of AgencyBuzz, so contact our sales department today at 800-383-3482 option 6 to discuss adding AgencyBuzz to your account.