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As the internet evolves, so does the way insurance agents are marketing their agencies. With online video viewers reaching hundreds of millions on sites like YouTube and the ease of including videos on websites and blogs, more and more savvy insurance marketers are making the most of a new way of interacting with potential clients and customers.
WHY do agents use online video ?
To interact with their customers and prospects. Videos have a visual component that can make a personal and emotional connection that can easily be lost in a textual environment. Unlike the traditional sales pitch, online video is available anytime, 24/7. It also gives a website the "WOW" factor to keep your visitors on your site longer.
Here are a few examples of our website customers using videos:
To Introduce the Agency
All About Insurance in Fort Worth, TX uses video on the home page of their website as a way to introduce and explain their agency's philosophy. |
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Display Customer Testimonials
Chris Beeler from Beeler Insurance posted a testimony from a customer who experienced great claim’s service after a house fire on Christmas eve. |
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Sales
Greg Marcyniuk of Heritage Insurance posted a video on his blog that explains how his agency can help customers save on their insurance and still get great service. |
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Education/Training
We use videos to demonstrate to our customers how easily they can edit content, add images and videos, create links and so on with the website dashboard in Insurance Website Builder.
Agents use videos to educate customers on coverages and policy options. |
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Personalizing the Agency
Empower Insurance Group gets online visitors to laugh by showing their employees demonstrate How To Get Their Turkey On! |
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Learn more about incorporating online videos into your marketing plan
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