ITC Blog

2015 (48)
2014 (155)
2013 (105)
2012 (145)
2011 (27)
2010 (36)
2009 (10)
2008 (3)
4 Useful Tools in Google Webmaster Tools
Friday, April 17, 2015
Have you ever wondered if Google's crawlers have visited your insurance website? Do you know which websites are linking to yours? Google has a tool that can answer these questions.  Google Webmaster Tools helps you track the health of your insurance agency website. Read More
Masters of Marketing -- Data Upkeep and Management
Thursday, April 16, 2015
In today’s Masters of Marketing webinar, I discussed why it is important to keep your agency data updated. If you missed it, you can review the slides below.  Join us for our next Masters of Marketing webinar on Thursday, May 21st at 12 p. Read More
ACORD Forms Update (March 2015)
Monday, April 13, 2015
We have updated the below ACORD forms for users of our agency management system InsurancePro. New Forms 502 2015/04 - Contract Bond Request Form 62 ND 2015/04 - North Dakota Insurance Supplement Forms with New Revision Dates Read More
3 Ways to Improve Your Insurance Agency Blog
Friday, April 10, 2015
If you blog regularly for your insurance agency website, you know how important blogging is. It is fresh content for your website, helps your SEO efforts and increases your online visibility.  Blogging has awesome benefits. Read More
The Easiest Way to Get Online Reviews
Monday, April 06, 2015
Getting your clients to leave reviews on your business listings is an important part of local SEO. Online reviews work as personal recommendations for people searching for services online. Read More
How Your Insurance Website Impacts Your Online Leads
Friday, April 03, 2015
Your insurance agency website can help or hurt a visitor’s decision to request a quote from you. Since the average visit to your website will only last 10 seconds, the first impression is important. Read More
Operation Agency Success: Agency Marketing Plan
Thursday, April 02, 2015
Many agencies don't have a marketing plan to guide their efforts. A marketing plan can guide your marketing efforts and keep you accountable, which can help you succeed. Where do your customers come from? What do your customers want? What makes them happy? Read More
Why You Should Be Doing Local Search Marketing
Wednesday, April 01, 2015
Recently, a longtime industry friend asked me if we could help with their online agency marketing initiatives. We discussed the benefits of each agency marketing strategy. Some of the numbers I came up with surprised even me. What to measure? Read More
Why Agency Marketing Fails
Monday, March 30, 2015
What constitutes agency marketing failure or success? For each agency the answer could be different. One agency may consider two leads a week from its insurance website a marketing success. For another agency that may not be enough. Read More
April Showers Bring 10 New Blogging Ideas
Friday, March 27, 2015
April is sure to come with a few rainy days. This is a great opportunity to make a cup of tea and work on your agency marketing content. To give you a jumpstart, here are 10 ideas for your agency’s blog and email newsletter in April. Read More
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